The Partnership with Transfair USA has been a boost for Green Mountain Coffee which can garantee that all the coffee it produces and sells is certified organic and is derived from sustainable agriculture where farmers recieve a fair price for the coffee beans. The farmers earn up to five times what they would receive from local buyers with some of the money then invested in the community through health clinics, housing and education.

In a world that is now looking for environmentally and socially responsible businesses Green Mountain Coffee has flourished offering up to 12 varieties of Fair Trade Certified coffees. Social and environmental positives have also lead the company to be a major supplier for large companies and Universities in the United States.

Green Mountain Coffee was largely sheilded from the effect of a lower coffee bean price as the Fair Trade deal has ensured that farmers who grow coffee beans receive a fair price for their product. Green Mountain Coffee is recognized globally as a leader in the specialty coffee industry with over 1,400 employees worldwide.

Green Mountain’s success story is featured in the new book, “Untapped: Creating Value in Undeserved Markets,” authored by John Wesier. Other resources such as the NASDAQ stock listings, The Specialty Coffee Association website (www.scaa.org) and the National Coffee Association website (www.ncausa.org) contain information on Green Mountain Coffee its profits, products and many of the programs that they are involved with.